

Scaling a technology company is demanding, especially when it comes to building a scalable revenue engine. Founders and CEOs have to balance product, fundraising and operations while sales growth remains a challenge.
The transition from founder-led selling to a structured, scalable sales organisation is often fraught with false starts, mis-steps, and costly lessons.
Hiring a full-time Sales Leader can be costly, time-consuming, and premature, yet without experienced sales leadership, growth can stall - and it’s not just about hiring more salespeople either. It’s about building the right foundation, at the right time, with the right capabilities. Mis-steps are costly, not only in lost revenue but in team morale, investor confidence, and market reputation.
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We help technology companies optimise sales execution and expand into new markets, unlocking their business potential and accelerating revenue growth. With a flexible engagement model, we provide strategic revenue leadership at a fraction of the cost and without long-term commitment.
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With extensive experience spanning start-ups, scale-ups, and established vendors, we bring a proven track record of delivering multi-million-dollar deals, driving double digit growth, and scaling high performing global sales teams.
Our expertise translates directly into measurable business impact.
Strategic Sales Leadership. Scaled To Fit.
Roy Williamson
Director
Salescadelic
